Why RealDirect?

RealDirect is the only New York City brokerage that combines local expertise with powerful online tools backed with real time data to ensure that we maximize net proceeds for home sellers and minimize closing costs for home buyers.

Why RealDirect is Better for Sellers

We know that selling a home takes time and commitment, and that every seller is different. Want us to negotiate your contract or run your open house? We can take care of as much or as little of the process as you want.

Pricing: Fill out a short survey, and we'll send you a customized recommendation for what to price your home, if you were to list it on the market today.
Click here to get a price estimate for your home

Advertising: We go beyond buying classified ads. If you work with us, your listing is added to the all-important REBNY database, so all the real estate agents in New York can access it, as well as the top web properties for New York real estate: Streeteasy, New York Times online, Craigslist, Trulia, Zillow and many more. Plus, we help you reach out to your personal network through Facebook and Twitter.

Showings and open houses: Use our online RealScheduler to book and manage all your open houses and private showings. If you want to show your home yourself, you can, or you can enlist one of our registered agents to show your home for you.

Negotiations and contracts: Some people love to negotiate and others don't. We can help you outline your negotiation strategy, or negotiate your contract for you.

Board Packages: If the building requires a board package, we make sure it is prepared and presented in the right way, and provide advice to any unrepresented buyers to ensure a smooth approval.
Learn more about RealDirect for Sellers

Are you considering selling your home FSBO?

Here's why we're better: Did you know that buying classified ads on the major New York real estate search sites costs over $450 per month? If you list your home with us, you only need to pay $395 per month, and your home will be listed in every major real estate site, and you get the expertise of working with a licensed NY real estate professional.

Plus, your home is listed in the REBNY database. Because we are a registered broker, your listing will appear in the one database that every real estate broker representing a buyer uses. In our experience, this visibility can get you up to 5X more appointments than just listing on the New York Times and Streeteasy alone. You never know where your buyer will find you - we help make sure your property is being viewed by the most people possible.

Are you considering selling your home with a full service broker?

Here's why we're better: Listing your home with RealDirect rather than a traditional broker will save you between 1-4% in commissions. How do we do it? By using advanced listing distribution technology and scheduling software, we can afford to price our services less than traditional agents. And our "no conflict" 2% seller commission means we treat all offers equally and let the seller decide what is in THEIR best interest.

What you don't sacrifice by listing with us is quality. Each transaction is personally led by our CEO and licensed real estate broker, Doug Perlson, who not only has the local expertise you want in a broker, but also the negotiating skills that come with being a real estate lawyer and seasoned entrepreneur.

You can switch from Owner-Managed to Agent-Managed at any time. And any fees you paid using our Owner-Managed service will be deducted from your Agent-Managed commission at closing.

Ready to get started?

Fill out our short survey to get your RealPrice recommendaiton for your home.
Go to the RealPrice Finder

Ready to list your home?
Click here to create your listing

Why RealDirect is Better for Buyers

Buyers who use RealDirect receive a 1% rebate on the purchase price of their homes. For the average buyer that's more than $8,000!*

How do we do it?

  1. We organize your must have, wish list and deal breaker features in a way that allows us to suggest only the homes that have the highest likelihood of interest based on your profile.
  2. Buyers can choose to take a "first look" on their own and bring us in for a "second opinion," or have us with them at every home they see.
  3. RealDirect handles all negotiations, board packages and anything else to get buyers to a fast and easy close.

Learn more about RealDirect for buyers

Are you considering buying your next home without an agent?

Here's why we're better: With RealDirect, you can still see homes on your own and on your schedule, but you get updated "RealMatch" suggested listings that best fit your home buying criteria. You also get expert support as you get closer to closing (including full board package preparation). And best of all, you get a 1% rebate on closing.

Are you considering using a full service broker to help you buy your next home?

Here's why we're better: Our RealMatch buyer profile ensures that our agents show you the homes that best fit your needs, and our 1% rebate helps pay for the new paint job or plasma TV you've had your eye on.

Ready to get started?

Fill out our Buyers Profile and get your top 5 properties within 1 business day.
Go to the Buyers Profile

* Based on the median Manhattan sale price of $899,000.