Media Coverage

Inside Look: What $1 million or less can get you in NYC - Metro

A million can get you a mansion in many cities across the U.S., but in New York it's typically a nice one- or two- bedroom.
Read the original article on Metro

How To Decide Whether To Remodel Your Home or Move - Bankrate.com

Remodel home or move? Whether you stay or go depends a lot on financial, emotional and practical considerations.
Read the original article on Bankrate.com

The Tech Trap: When Futuristic Amenities Age at Warp Speed - Observer

"Timeless" is a phrase favored by real estate pros, but techin an age of vanishing headphone jacks and evolving adaptorsis anything but.
Read the original article on Observer

How to Negotiate Real Estate Commissions When Selling Your Home - U.S. News & World Report

While the 6 percent commission rate has long been standard, many sellers are actually paying less.
Read the original article on U.S. News & World Report

Cook Like a Pro in These 5 Apartments With Chef's Kitchens Up for Sale - DNAinfo

These apartments with open houses this weekend all have high-end appliances and plenty of counter space.
Read the original article on DNAinfo

A view of the bridge from this Williamsburg condo - Brick Underground

A Brooklyn three-bedroom with stellar Williamsburg bridge and river views and no need to worry about transportation.
Read the original article on Brick Underground

Millennial City - The Real Deal

How the selfie' generation is revolutionizing the real estate game in the Big Apple...
Read the original article on The Real Deal

New ways to sell your home without an agent - Living on the Cheap

New services help you sell your home without a traditional agent. Are they for you?
Read the original article on Living on the Cheap

Manhattan Median Home Price Crosses $1M Mark for First Time, Report Says - DNAinfo

For the first time ever, the median price for Manhattan apartments surpassed the $1 million mark...
Read the original article on DNAinfo

West Side Smackdown: Central Park West vs. Riverside Drive - Observer

Partisans of each believe they live on the most fabulous street on the West Side.
Read the original article on Observer

Shopping Aisle: The Upper West Side is Still a Manhattan Foodie's Mecca - Observer

New Yorkers famously fancy themselves hard-bitten, seen-it-all-before types, but there was a time not so long ago when the arrival of a new grocery store was enough to make the entire city lose its...
Read the original article on Observer

Can discount new development marketing take off? - The Real Deal

As apartment towers sprout up across the city, new development marketing firms like Douglas Elliman and Corcoran Sunshine are seeing their profits rise. Now a Manhattan-based tech company is trying to get a slice of the pie by offering a discount alternative.
Read the original article on The Real Deal

Selling Your House With a La Carte Real Estate Services - U.S. News & World Report

Not great with a camera or a skilled negotiator but still want to sell your home solo? This might be the perfect option.
Read the original article on U.S. News & World Report

Doug Perlson: I am motivated by the opportunity to build a better real estate business - Inman

Inman is profiling entrepreneurs and executives in the real estate industry. Here's Doug Perlson, Founder and CEO at RealDirect.
Read the original article on Inman

Having It All: Turnkey Properties Offer Buyers the Chance to Own Everything - Observer

Broker Nikki Field was about to close on a sale when her clients made a request. They still wanted the propertyand all the furniture, too.
Read the original article on Observer

EVERYTHING MUST GO: HOW TO SELL AN APARTMENT WITH EVERYTHING IN IT - Brick Underground

Sellers are most often advised to minimize all evidence of their own presence in an apartment, the better to allow buyers to envision themselves (and their stuff) in the new space. But what if you're hoping not to unload just your apartment, but all the furnishings inside?
Read the original article on Brick Underground

Open House Insider: 3 Apartments to See This Weekend - DNAinfo

MANHATTAN What kind of property can you buy in New York for just under $1 million? These three one-bedrooms are priced just below seven figures...
Read the original article on DNAinfo

Listing of the Day: 130 Beach 121st Street, #3F - Brownstoner

A co-op for sale at 130 Beach 121st Street, in Rockaway Park.
Read the original article on Brownstoner

Buying Sans Broker - NYT

As a buyer, you are not obligated to work with a real estate broker, but there is not much upside to going it alone.
Read the original article on NYT

DIY SELLING: WHAT YOU NEED TO KNOW ABOUT FSBOS - Brick Underground

With the New York real estate market so hot apartments almost seem to sell themselves, and the whole DIY trend bigger than ever, the idea of selling your apartment by yourself holds some obvious appeal. After all, demand is high, so why shell out six percent of your sale price on commissionon a $500,000 apartment, that'd be $30,000when you can likely find a buyer yourself? The abbreviation of For Sale By OwnerFSBO, pronounced fizz-boeven sounds sort of fun.
Read the original article on Brick Underground

Greenpoint, get ready to get Williamsburg-ed - New York Post

What happens when a neighborhood beloved for its small town charm runs smack into a development boom? Greenpoint is about to find out. Tucked into Brooklyn's northwest corner - just...
Read the original article on New York Post

What Buyers Need to Know to Survive the Busy Spring Real Estate Market - DNAinfo

After a cold, sleepy winter, buyers will be out in full force this spring. Here's what you need to know.
Read the original article on DNAinfo

Neighborhood dive: Bushwick reborn - The Real Deal

From desperate decay to hipster haven, the Brooklyn nabe is gentrification epitomized
Read the original article on The Real Deal

When Apartment Listings Are Misleading - NYT

But brokers are not supposed to make things up. "Nearly every regulatory body involved with real estate does have rules against intentionally misleading the consumer," said Doug Perlson, the president of the Manhattan Association of Realtors and the founder of RealDirect.
Read the original article on NYT

Money Fix: overpaying for housing - Newsday

Home sweet home is where people sometimes take on more than they can afford, whether renting or buying. Overpaying is a crucial mistake, because housing is typically one's largest monthly expense.
Read the original article on Newsday

How To Turn a Murray Hill Two-Bedroom Into a Three-Bedroom - Curbed

Here goes another attempt to take the floorplan of a not-always-desirable apartment on the market to make it more appealing. We turned to Homebildr, which tackled the tough case of a two-bedroom unit on 37th Street near the East River that has sat on the market for 25 days now: "Here we've turned this 2 bedroom apartment into a real 3BR with panoramic helicopter views that is currently listed for 1.799M. We turn the dining room into a 3rd bedroom with access off the bedroom hallway, move the W/D to the stall shower in the second bathroom (who needs a stall shower in the kids' bathroom anyway?). We also create a kitchen that is now open to the great room, with bar stools at the counter for informal dining." The floorplan-tinkering website Homebildr is the brainchild of Doug Perlson, who runs tech-centric brokerage RealDirect.
Read the original article on Curbed

NYC's residential market: Is there doom or more boom ahead? - Curbed

It isn't just all those new residential towers that are reaching for the sky. The average sales price for a Manhattan apartment soared almost 31 percent higher in the first quarter, compared with the first three months of 2013. While that's good news for anyone who recently sold a residential property, those looking to sell in the near future may be feeling antsy over whether the good times can keep on rolling. Factors like low inventory, rising land prices and strong buyer demand suggest that prices could climb even higher and sales could continue apace.
Read the original article on Curbed

How To Turn an Upper East Side 2BR Into a Three-Bedroom - Curbed

Doug Perlson, the head of tech-centric brokerage RealDirect, has taken full advantage of a new software the company is developing. Called Homebildr, it makes fiddling with floorplans a breeze. While it's not yet available to the public, Perlson has taken to Tumblr in order to show clients (and interested parties in general) how different floorplans can be tweaked to add value to a home. With inventory at a ridiculous low, Perlson holds that it's important to see the potential in the little that's on the market, even if it means totally revamping an apartment's layout.
Read the original article on Curbed

Steepest, cheapest new Manhattan listings this week: PHOTOS - The Real Deal

Brown Harris Stevens' John Burger had the priciest single-family residential listing to hit the Manhattan market this week with a $48 million co-op at 740 Park Avenue in Lenox Hill. Located on the building's 12th and 13th floors, the six-bedroom property boasts hardwood flooring, high ceilings, four fireplaces and a small planting terrace. A private elevator opens into a 35-foot marble gallery, and a 40-foot living room with a fireplace overlooks Park Avenue. The formal dining room holds a wood-burning fireplace as well, while a grand staircase leads to the private chambers on the upper level. The master suite is located in a corner room with a fireplace, while a staff wing off a private corridor contains two bedrooms and a laundry room.
Read the original article on The Real Deal

How to Invest in the house needs a thorough renovation (google translated from chinese) - Epoch Times

In the current market, even buy a broken house, there may be bidding wars. Crown Heights in Brooklyn (Crown Heights) even listed a two family row houses, asking 1,050,000. Within a week of the listing, there are nearly 100 inquiries in the real estate, which is still on holiday, when markets lighter. Doug. Sen said the best deal may be listed for some time in the house. Because the seller might expectations high, it will reject the initial offer, which led the market to stay for several months. Then sellers will tend to accept relatively low offer.
Read the original article on Epoch Times

RealDirect's Hombildr listed as one of DNAinfo's best digital tools for designing your apartement - DNAinfo.com New York

Envisioning how to make a new home work for you by studying floor plans or walking through an open house can be daunting. Would your furniture fit? Could you carve a nursery out of that dining nook? Perhaps you're wondering if the building has a history of violations. While several technology firms are making it easier to search for New York City homes, other digital tools and apps are helping house-hunters with the next step allowing users to virtually move walls, get decorating inspiration, look up public records and communicate directly with brokers. Here are some of the best new digital tools for house-hunters
Read the original article on DNAinfo.com New York

RealDirect featured in 10 Tips for buying a wreck - DNAinfo.com New York

A handyman's dream. An architect's delight. Needs some TLC these are some of the real estate euphemisms that let you know a home will need a serious renovation. Roughly 10 percent of prospective buyers would consider a home that needs major remodeling, according to Doug Perlson, co-founder and CEO of RealDirect.com, an online brokerage that employs a search tool for wrecks.
Read the original article on DNAinfo.com New York

RealDirect's CEO weighs in on how the government shutdown will affect real estate deals. - The Real Deal

New York City real estate often seems to operate as if blissfully insulated from federal events, but the effects of the first government shutdown in nearly two decades now dragging into its second day will ripple through several fronts of the industry, brokers, developers and market observers told The Real Deal.
Read the original article on The Real Deal

Raising Money to Build Your Vision with RealDirect CEO Doug Perlson - InMan

Doug Perlson (@DougPerlson) is the founder and CEO of New York City-based RealDirect, a data-driven real estate brokerage and technology company that uses Web-based applications to help buyers and sellers transact real estate more efficiently.
Read the original article on InMan

RealDirect featured on Fox Business's "Are 20-Somethings Ready to Buy a Home?" - Fox Business

Millennials, also known as Generation Y, have come of age during one of the most turbulent economic times in American history. And these 20-somethings still want to buy homes, despite seeing home values plummet during their formative years.
Read the original article on Fox Business

In a Seller's Market, Every Minute Counts - The New York Times

"If you can't see an apartment the first week it is on the market" said Doug Perlson, the chief executive of the online brokerage RealDirect, "there is a good chance you will not even get a chance to make an offer. Schedule a showing during the week before the first open house and use the open house for your second visit. Then you should be ready to make your offer."
Read the original article on The New York Times

Numbers to Know: Bargain-hunting in Yorkville, soaring prices in Soho/Tribeca ... and more - The Real Deal

1.4 Percentage of properties in Yorkville that are considered bargains the most in a Manhattan neighborhood [RealDirect]
Read the original article on The Real Deal

How Buyers Can Seal A Deal In A Hot Real Estate Market - NY1

"In a market as competitive as this, we are seeing people needing to come in at all-cash in order to get deals done, and unfortunately there are a lot of people who just don't have that as an option," says Doug Perlson, the CEO of RealDirect.
Read the original article on NY1

Jettisoning a Few Extra Square Feet - The New York Times

Mr. Lefkowitz and Ms. Booth, relieved to learn that the kind of apartment they wanted was out there, listed their Brooklyn Heights place with RealDirect.com.
Read the original article on The New York Times

Closets, Please, and the Bigger the Better - The New York Times

Doug Perlson, the chief executive of the online real estate brokerage RealDirect, converted a closet in his Upper West Side apartment into a home office that he shares with his wife, a lawyer. “It‘s a very attractive feature for people to be able to work from home and have a dedicated space,” Mr. Perlson said, “but be able to shut it off and not see it.”
Read the original article on The New York Times

NYC broker's search tool surfaces bargains - Inman News

Based on a custom algorithm designed to suss out and analyze comparable homes, RealBargain serves up bargains customized to a buyer's home search with an emphasis on those with low prices-per-square-feet relative to "comparable" homes.
Read the original article on Inman News

RealDirect showcases aggressively priced properties - AGBeat

RealDirect is one of the city’s most popular search sites, and they have added a unique feature we anticipate will set the bar for other search sites to copy RealBargains.
Read the original article on AGBeat

Looking for a real estate bargain? Check out this new online tool that spots undervalued homes - Daily News

Local tech startup RealDirect.com, an online real estate brokerage that aims to cut costs for buyers and sellers in Manhattan and Brooklyn, is adding RealBargain, a search feature for home seekers.
Read the original article on Daily News

Home Buyers Seek Manhattan Wrecks - The New York Times

In December the online firm RealDirect.com created a search engine that allows users to check what it called its “unrenovated” option, a collection of listings with phrases like “needs work.”
Read the original article on The New York Times

Plaintiffs united - The Real Deal

Zillow's story could be a cautionary tale for other real estate start-ups looking to go public, said Doug Perlson, CEO of online brokerage and listings consultant RealDirect.
Read the original article on The Real Deal

Property Experts Reveal The Biggest Trends In New York Real Estate This Year - Business Insider

“We are heading for a very strong spring residential market," says  Doug Perlson, CEO of web-focused real estate firm RealDirect. "A lot of buyers missed out on properties due to competitive bidding and low inventory [this year] so we'll see much more aggressive buyers coming up in 2013. More aggressive buyers means higher average prices across the board....”
Read the original article on Business Insider

Insider tips for selling/renting out your apartment in the "slow" season - Brick Underground

Doug Perlson of Real Direct suggests coming in “just below the natural search break. If the competition is selling at $615,000 and the listing break [on a website] is $600,000, you may want to come in just below it.”
Read the original article on Brick Underground

Too Much Holiday Cheer Could Prevent Your Home From Selling, Experts Warn - DNAinfo.com New York

Doug Perlson, co-founder and CEO of online real estate firm RealDirect.com, said the holidays can still provide a good excuse to glam up your house. If you want a festive look, opt for gold and silver ornaments, as they tend to be more visually appealing during viewings.
Read the original article on DNAinfo.com New York

House of the Day: 70 East 77th Street #5A - The Wall Street Journal

70 East 77th Street #5A, a RealDirect listing, was featured as The Wall Street Journal's house of the day.
Read the original article on The Wall Street Journal

House of the Day: 467 14th Street - Brownstoner

A RealDirect listing was featured as Brownstoner's House of the Day.
Read the original article on Brownstoner

2012 Venture Summit Mid-Atlantic 100 Top Private Companies - Always On

RealDirect was featured in the 2012 Venture Summit Mid-Atlantic 100 Top Private Companies.
Read the original article on Always On

RealDirect Featured on CNBC's Street Signs - CNBC

Doug Perlson, CEO of RealDirect was featured on CNBC's program Street Signs.
Read the original article on CNBC

What does it take to sell your own home? - Fox Business News

Doug Perlson, founder of RealDirect, a New York City company that helps FSBO sellers market their homes, says many owners who paid top dollar for their properties a few years ago are finding that the drop in real estate prices in the wake of the housing bubble makes it harder for them to come up with the funds for closing.
Read the original article on Fox Business News

What does it take to sell your own home? - BankRate

Doug Perlson, founder of RealDirect, a New York City company that helps FSBO sellers market their homes, says many owners who paid top dollar for their properties a few years ago are finding that the drop in real estate prices in the wake of the housing bubble makes it harder for them to come up with the funds for closing.
Read the original article on BankRate

Houses of the Week - October 2012 - New York Post

A RealDirect listing was featured in the New York Post's Houses of the Week, October 2012
Read the original article on New York Post

House of the Day: 444 Central Park West #17A - The Wall Street Journal

444 Central Park West #17A, a RealDirect, listing was featured as The Wall Street Journal's house of the day.
Read the original article on The Wall Street Journal

How A Property Buyer Can Emerge Victorious From A Bidding War - NY1

In a not-so-hot market, low inventory sometimes means heavy competition. Doug Perlson, the CEO of RealDirect.com, an online real estate brokerage, says buyers should know how to win a bidding war on a hot property.
Read the original article on NY1

Hang Out in a Fancy NYC Home; Real Estate Facebook Games - Curbed

RealDirect.com launched a Facebook game to test customers' knowledge of New York City real estate. The goal is to correctly place six iconic Manhattan residents on a map, and at the end, it says things like "You should pick up a guidebook next time you're in Times Square" to kindly let you know how property-smart (or stupid) you are.
Read the original article on Curbed

Pros and cons of searching for an apartment without a broker - AM New York

When it came down to negotiating, he turned to RealDirect.com to handle the technicalities of the sale, and ended up with a Park Slope condo that he expects to move into sometime this month.
Read the original article on AM New York

NYC's Best Firms to Work For - The Real Deal

RealDirect was voted one of NYC's best firms to work for by The Real Deal.
Read the original article on The Real Deal

Houses of the Week - August 2012 - New York Post

A RealDirect listing was featured in the New York Post's Houses of the Week, August 2012
Read the original article on New York Post

Four Decisions - The New York Times

In general, whether renting is better than buying largely depends on individual circumstances, including what you can afford, what's on the market and how long you plan to stay in your home. Here is a look at how four potential buyers came to resolve their own rent-versus-buy conundrums, including the calculations they made, the hurdles they overcame and the lessons they learned along the way.
Read the original article on The New York Times

Real Estate Weekly - Real Estate Weekly

“I felt that real estate was lagging a bit when it came to harnessing the power of the web,” Doug Perlson, founder of RealDirect.com, an online real estate brokerage that lets users buy and sell real estate with the click of a mouse, told Broker's Weekly in this week's broker profile.
Read the original article on Real Estate Weekly

Tech pioneer Perlson says he's no robo-broker - Real Estate Weekly

RealDirect.com provides sellers with web-based tools and data-driven recommendations to list and market their property, with as much or as little help they require from a staff of five licensed real estate brokers, depending on individual client needs.
Read the original article on Real Estate Weekly

RealDirect launches buyer service - Inmann News

New York City buyers now have another local discount broker option. New York City-based discount brokerage RealDirect Inc., which began offering discount brokerage servicers to sellers in 2010, has launched a buyer service.
Read the original article on Inmann News

Folding Up the Murphy Bed for Good - The New York Times

They searched with the help of RealDirect.com, which they liked for its “combination of the numbers and that human touch,” Ms. Kim said. The site was filled with data that appealed to her as a researcher; it also had a buyer questionnaire. “This is the first time I am being asked all these questions,” Ms. Kim said.
Read the original article on The New York Times

Caught in the 'Net - The Real Deal

"There are a lot of brokerage firms that have very pretty websites," said Doug Perlson, CEO of RealDirect, the online brokerage and listings consultant. But, he added, websites are better used for functional purposes, including generating leads and communicating with clients. "If you're looking for the web to give yourself a presence," he said, "then you're not thinking about the web in the right way."
Read the original article on The Real Deal

Brokers dish on their current and dream pads - AM New York

NYC's brokers are the ultimate insiders - the ones who know what's available before anyone else. They also spend their days in and out of buildings, apartments and neighborhoods, so when they decide to buy or rent they often have a good idea of exactly what they want.
Read the original article on AM New York

Two Half-Million Dollar UES Co-ops Go Head To Head - Curbed

Imagine you have around $500,000 to spend on an apartment and you've narrowed it down to two fairly similar co-ops. How do you make up your mind? The answer is simple: you shove them into a metaphorical cage and let them battle it out until one emerges victorious. It's time for Real Estate Deathmatch.
Read the original article on Curbed

Houses of the Week - July 2012 - New York Post

A RealDirect listing was featured in the New York Post's Houses of the Week, July 2012
Read the original article on New York Post

Photos: RealDirect.com open house - Real Estate Weekly

RealDirect.com recently hosted an open house party in their new office located in New York City's Silicon Alley. The team recognized their recent expansion into a new office, the hiring of three new agents and the launch of their new interface and search tools.
Read the original article on Real Estate Weekly

Startup News: Let's Launch the Summer with a New York Tech Meetup and Loads of New Features - BetaBeat

MOVING ON UP On the heels of launching their new search platform for homebuyers, RealDirect.com is moving into its own new home. The online real estate brokerage is settling into new digs on 21st St. Presumably the new office has plenty of space for all the planned hires: The company just hired three new agents and plans to staff up further, with new people to cover new areas in Manhattan and Brooklyn.
Read the original article on BetaBeat

NYC Real Estate Startup RealDirect Adds Map Search And Compatibility Rankings - TechCrunch

RealDirect.com was built around a compelling proposition for home sellers — instead of paying the 6 percent broker fee, let RealDirect handle the listings and offer advice from agents, while only paying $395 a month or a 1 or 2 percent commission (depending on the level of services). Now, however, the site is also trying to be useful for home buyers.
Read the original article on TechCrunch

'Comps' are often in the eye of the beholder - Newsday

If you've bought or sold property, you've certainly heard the term "comps." While most homebuyers and sellers know that "comps" is shorthand for "comparables," not everyone understands what comps really are or how real estate professionals use them.
Read the original article on Newsday

Open to Upselling? RealDirect Has the Interface for You - BetaBeat

Well, New York-based online real estate brokerage RealDirect has launched a new offering for buyers, and they've built in a fair amount of flexibility for you vacillators.
Read the original article on BetaBeat

What Buyers and Sellers Need to Know About Comps - Fox Business News

Take, for example, the word "recent." For Najm, that means 90 days or fewer. But according to Doug Perlson, co-founder and CEO of alternative brokerage RealDirect.com, "recent" can look back as far as six months, depending on the activity in the local market.
Read the original article on Fox Business News

What you need to know about comps - BankRate.com

Take, for example, the word "recent." For Najm, that means 90 days or fewer. But according to Doug Perlson, co-founder and CEO of alternative brokerage RealDirect.com, "recent" can look back as far as six months, depending on the activity in the local market.
Read the original article on BankRate.com

Buyer Confidence: Portent or Blip? - The New York Times

The increased demand is not just at the high end. Doug Perlson, the chief executive of the brokerage RealDirect, said he had observed more activity even in the studio market. He has a client who lost a studio in a bidding war and is now in contract on a second apartment after another bidding war, both at 200 East 27th Street, a postwar building in Kips Bay.
Read the original article on The New York Times

NYC\Boston duke it out for tech - The Real Deal

But Doug Perlson, cofounder and president of RealDirect.com — an online residential brokerage and listings consultant funded by New York investors that recently took 2,000 square feet at 22 West 21st Street — noted that many tech companies are still in touch with Boston firms to raise capital.
Read the original article on The Real Deal

Interest in Pinterest: Social media craze takes industry by storm - The Real Deal

Pinterest’s image-centric concept makes it ideal for showcasing real estate listings, said Audrey Binkowski, director of marketing at the Manhattan brokerage RealDirect.
Read the original article on The Real Deal

Be Prepared When Selling Your Property Broker-Free - NY1

“If you want the widest potential buyer pool you are going to want to include the New York City buyers-broker community. It's usually a two and a half to three percent commission to be paid to the buyers brokers and you want to explicitly include that in your listing,” suggests Perlson.
Read the original article on NY1

Landlords Push Apartment Rents Near Record Levels - Crain's New York Business

Doug Perlson, chief executive of online brokerage RealDirect.com, is already hearing from a few clients who are now looking to buy their first apartment for less than $600,000.
Read the original article on Crain's New York Business

Houses of the Week - March 2012 - New York Post

A RealDirect listing was featured in the New York Post's Houses of the Week, March 2012.
Read the original article on New York Post

High Rents are Forcing New Yorkers into Buyers' Market, Brokers Say - DNAinfo

"The spring season started Jan. 3 instead of March," said Doug Perlson, co-founder and CEO of online brokerage firm RealDirect.com. "There's definitely pent-up demand." Skyrocketing rents are pushing many first time buyers into the market, he said, noting that he's had several recent clients who have had rent increases of between 10 and 20 percent.
Read the original article on DNAinfo

Tech Boom Upgrades Expectations In City's Housing Market - NY1

“The New York tech scene is having a real impact on the real estate market. It‘s interesting. What we are seeing is that the business of business is now technology and more and more companies are hiring tech workers. These people need a place to live,” says RealDirect CEO Doug Perlson.
Read the original article on NY1

Tech Boom Upgrades Expectations In City's Housing Market – NY1 - LICNYC

“Hot neighborhoods include DUMBO, there‘s lots of online media there. Williamsburg, a big area for young folks making money in tech as well as Chelsea and Flatiron areas where companies like Google have set up shop,” explains Perlson.
Read the original article on LICNYC

All the fixin's — A guide to renovations that add value to your residence — and ones that don't - New York Post

According to an NYC buyer survey conducted by RealDirect, 87 percent indicated they wanted “ample closet space” (compare that to just 52 percent who chose “doorman”).
Read the original article on New York Post

Brooklyn nabes expect real estate boom with Barclays Center - AM New York

"Those who are getting priced out of Williamsburg are already flocking to Bushwick," said Doug Perlson, co-founder and CEO of RealDirect.com. "It's also one of the biggest attractions for new development projects," he added.
Read the original article on AM New York

Top 10 NYC neighborhoods for real estate investment - NY Daily News

"The schools in this area are strong, both public and private, and the discrepancy in price per foot of larger apartments to smaller apartments demonstrates the appeal for families in the neighborhood," says Doug Perlson, co-founder and CEO of online brokerage RealDirect.com.
Read the original article on NY Daily News

10 Things to Consider When Making the Leap from Renting to Home Ownership - Fort Greene Patch

With a strong buyer’s market, reduced property prices and low interest rates, it’s a great time to think about making the leap from renter to homeowner. Before you decide whether or not to sign on the dotted line, here are ten things to consider.
Read the original article on Fort Greene Patch

How to Show Your Own Home - Park Slope Patch

Learning how to show your home is an important skill, even if you're not selling your home yourself. There may be times when the realtor can't make a showing or when potential buyers show up unexpectedly. When selling your home, the ability to show your home yourself may mean a quick sale.
Read the original article on Park Slope Patch

A Holding-Pattern Home - The New York Times

They had plenty of interest in their co-op, and sold it for $1.275 million using realdirect.com, which charges either a monthly fee of $395 or 1 percent of the sale price. They were content to more or less break even and relieved to be out of the market.
Read the original article on The New York Times

What are NYC Real Estate Buyers Looking For? - Business Insider

When trying to match our clients with the perfect home, we ask a multitude of questions (over 65) about how important certain characteristics and amenities are to their search. Our questions range from the importance of location and transportation options to willingness to live in a walk-up and desirability of a building with a swimming pool. While price ranges ($100,000 to $5.5 million) and neighborhoods (all over Manhattan and Brooklyn) of buyers who filled out our survey varied widely, we found some interesting commonalities.
Read the original article on Business Insider

Don't Slow Down The Sale Of Your Home - NY1

"Our research has shown that it takes somewhere in the neighborhood of 20 qualified buyers before you get your first offer and two to three offers before one actually sticks," says Perlson. "So you are looking at somewhere between 20 to 60 people through the door before you actually sell your home."
Read the original article on NY1

For sale by owner, but with help - Crain's New York Business

Having bought and sold several apartments, Doug Perlson knew there were few options between paying a full-service broker a traditional commission and taking on the time-consuming work of selling a home on one’s own. But as a former real estate lawyer and the co-founder and CEO of TargetSpot, an Internet radio advertising company, Mr. Perlson was in the position to create an online alternative himself. In January, he unveiled RealDirect, an online Manhattan-based marketplace for real estate, which he beta tested last year.
Read the original article on Crain's New York Business

How to sell a nearly new condo - Brick Underground

“When you bought new construction, you probably paid the sponsor's transfer taxes, but in a resale you, the seller, are responsible for paying them,” says Doug Perlson, co-founder and CEO of RealDirect.com, an alternative brokerage that offers discounted commissions, an attractive option for sellers trying to break even.
Read the original article on Brick Underground

This Is How Long It's Going To Take To Sell Your Home - Business Insider

One of the most common questions someone selling their home asks us is “how long will it take?”
Read the original article on Business Insider

Autumn market: No longer what it used to be - The Real Deal

“Due to the volatile economy and perceived lack of job security, cash-strapped singles or couples are less likely to buy apartments, while demand from growing families in need of larger apartments has stayed strong,” said Doug Perlson, CEO of the Manhattan-based online brokerage RealDirect.
Read the original article on The Real Deal

Homework for Condo Buyers - The New York Times

“Having an attorney familiar with new construction to go over the offering plan is key," said Neila Deen, the director of sales and business development at RealDirect, a brokerage firm in Manhattan that sells new and older apartments.
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Real Estate Brokers Brace for Upper East Side School Rezoning - DNA Info

Doug Perlson, co-founder and CEO of the online real estate brokerage RealDirect, estimated that 25 percent of the time that families are searching for apartments, school criteria are "deal breakers" since some "live and die by their search results," he said.
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Barely Missing a Beat - The New York Times

Doug Perlson, the chief executive of the brokerage RealDirect, said strong resales were “not the rule for a lot of the developments that came on at the height of the market.” In Chelsea, he said, some buildings near Eighth Avenue are reselling at a loss, while buildings farther west or farther east are getting a premium.
Read the original article on The New York Times

Neighborhood "Hotspots" Make For Tricky Appraisals - NY1

Various "hotspots" in the city are seeing a surge in growth, which could throw off appraisals in some neighborhoods. NY1's Jill Urban filed the following report.
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Inman Innovator Awards 2011 Finalist - Inman

RealDirect was selected as a finalist in the 2011 Inman Innovator awards for Most Innovative Brokerage.
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Houses of the Week - July 2011 - New York Post

A RealDirect listing was featured in the New York Post's Houses of the Week, July 2011.
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Recovering in fits and starts - The Real Deal

"Second quarter was positive for us, and we saw a lot of activity," said Doug Perlson, the co-founder and CEO of RealDirect, a New York City-based brokerage and real estate technology company. "I'm more concerned with the third quarter, especially if the financial sector, which bounced back quite strong, takes another hit."
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Big Reveal: Pricing a Renovated 1BR Greenwich Village Co-op - Curbed

"Don't think they dare cross the $1M line," wrote one anonymous commenter, and indeed, this listing sneaks right under the wire at $995,000. At $1,170/square foot, that's the max most folks were willing to guess, and many estimates came in lower. Note to the sellers: there is one offer in the comments to take the place for $815,000 "sight unseen," if it comes to that.
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You Don't have to Pay 6% Broker's Fee - The New York Times

Another company offering a hybrid service is RealDirect, which charges sellers $395 per month, or a 1 percent commission, to distribute a listing to major real estate databases; owners handle open houses and showings themselves.
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Homebuyers Score Amazing Perks - AOL Housing Watch

It's still difficult for some homebuyers to qualify for a home mortgage in this economy. And with tax credits out the door, buyers and sellers are looking for creative ways to help fund home purchases, including some people, like Emetria Sanchez of Fresno, Calif., who didn't think they could qualify for a purchase.
Read the original article on AOL Housing Watch

How to avoid an endless house hunt - MSN Real Estate

Excited, but exhausted, trying to tour all the home listings? Remember that it's quality that counts, not quantity. Learn how to streamline the process for a satisfying - and short - house hunt.
Read the original article on MSN Real Estate

Why Real Estate Needs To Have An Internet Renaissance - Business Insider

It’s a cliché to note that the internet has completely changed business. For big companies and small, the web has allowed businesses to be more efficient, advertise better, and scale faster. However, the impact is not uniform. While technology has revolutionized the travel, advertising, jobs and financial services, some industries still seem to be chugging along unscathed by the web revolution.
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New brokerage offers home sellers ad tracking, charges them greater commission for homes longer on the market - The Real Deal

A new residential online brokerage hopes to unlock a new palette of analytics from which sellers can track how their advertisements perform among buyers, adding a new transparency to the home selling experience.
Read the original article on The Real Deal

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