10 Tips to Get Traffic to Your Real Estate Web Listing

In today’s wired society, driving traffic to your real estate web listing can be the largest determiner of your home’s selling success. According to recent studies, as many as 9 out of 10 buyers use the internet as a way to find homes for sale. Understanding how to get traffic to your real estate web listing means learning how to cast a wide net.

Getting Traffic For Your Real Estate Web Listing

A complete listing. First, make sure that your real estate web listing has enough detail to make a compelling pitch. Does it speak to a targeted audience like young families or empty nesters? Does it list important information like number of bedrooms and bathrooms? Has it been edited for grammar and spelling? Make sure that the traffic that comes to your real estate web listing will stay once they get there!

Get optimized. Internet search engines prioritize entries through keywords. You can generate traffic for your real estate web listing by repeating keywords that will appeal to your audience. For instance, if you think your home will appeal to families, be sure to use terms like “family room” and the names of nearby schools.

Social networking. Once your real estate web listing has a link, be sure to post it on social network sites like Twitter and Facebook. Encourage friends and family to post the link or add it to their signature block.

Listing sites. Link your real estate web listing to online listing sites like Trulia.com or Zillow.com. Listing sites will often post your listing free and these search engines are popular first stops for technology savvy homebuyers.

Listing alternatives. Also, link your listing to alternative search sites like Craigslist.org or BackPage.com. These sites can generate quite a bit of traffic for your real estate web listing with very little effort.

Blogging. It can be a bit of work, but starting your own blog can generate traffic for your real estate web listing. If you’re not much of a writer, you can always link interesting articles about real estate or your local area that may be of interest to others.

Tying in to the real world. Once you have a real estate web listing, post that listing on every piece of marketing materials you generate for your house sale. Yard signs, flyers and brochures should all have the link prominently displayed. Get creative and get that link out in the world!

Image is everything. Be sure your real estate web listing contains plenty of attractive photos of your home and property. Image-rich listings have proven to be much more effective marketing tools than text-based listings.

Turn on the tube. Make a short video of your home and publish it on YouTube.com. Viral video is another food way to drive traffic to your real estate web listing.

Use a platform. Creating a listing at a site like RealDirect.com is fast and free for basic listings. The resulting listing can be distributed across the web and you can learn what is working and what isn’t, and get real time, actionable recommendations to improve your listing’s performance.

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