About Us

At RealDirect, our mission is to harness the power of the web to make selling and buying a home easier, and more efficient. Whether you want to handle the transaction yourself, or have an agent work with you, we'll provide you with all the tools and assistance you need to get from listing to close. RealDirect is located in the Flatiron neighborhood of Manhattan.

Doug Perlson

Founder & CEO  —  Upper West Side

Doug has spent the past 10 years building online technology businesses - including About.com's Luna and Sprinks networks (acquired by Google in 2003), Seevast (parent company of Kanoodle, Pulse 360 and Moniker), and most recently, TargetSpot, the web's largest online radio advertising company.

Prior to his career in business, Doug had a legal career in government and private practice. An admitted attorney, he served as Counsel and Chief of Staff to a NYC Council Member and New York State Senator. Additionally, he served as an Assistant Attorney General for the State of New York in the Investor Protection and Securities bureau. Doug started his career as a real estate lawyer with the firm Allison, Kaufman and Greenberg and is a licensed real estate broker. Despite being a lawyer, some people think he is an okay guy.

Luka Tomasevic

CTO / Team Lead  —  Upper East Side

With a B.S. in Math and Computer Science and M.S. in Computer Science, software developer Luka has an impressive background in tech and startups. He has been involved in projects for Cisco, Pointecast and PSTech, which is one of the largest software companies in Serbia. In his former position as Senior software engineer for Risktail, Luka was one of the key developers of options analytics and was responsible for development of the front end Flex application build on top of Restful API. He is fluent in Python, C/C++, PHP, Java and Perl, and doesn’t expect you to understand any of this paragraph. What it boils down to is that Luka helps make RealDirect’s real estate platform even smarter for both buyers and sellers.

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