Who It’s For

Home owners considering selling, looking for the perfect price point, if they were to list in today’s market.

What You Get

• RealPrice Recommendation  

  What is the RealPriceFinder?
  All RealDirect listing services include our recommended RealPrice on the pricing tab to help you price your home.

• RealDirect Online Listing
• Photos and Floor Plans
• Seller Dashboard for easy listing management. Includes:
  • RealRecommendations  

    What are RealRecommendations?
    RealRecommendations are personalized, real-time recommendations that help you optimize your listing and lead to a faster, easier sale. We track your listing's performance (like views, appointments, contacts) and compare it to similar properties in our network. Based on how you're doing, we offer advice to improve the metrics that are underperforming.

  • Real Scheduler  

    What is the RealScheduler?
    The RealScheduler is an online calendar that lets you show the times you are available to show your home. Interested buyers can RSVP to open houses and private showings.

    For your convenience, you can even pre-screen buyers before they come to see your home.

  • Performance tracking  

    What is performance tracking?
    We track the success of your listing relative to similar homes on the market. If you're not getting enough views, appointments or offers, we make recommendations on how you can improve your listing's performance.

• Inclusion in Real Estate Search Websites like Zillow, Trulia, Craigslist and more
• Premium Advertising, including The New York Times online and Streeteasy
• Inclusion in REBNY database  

  The REBNY database is where New York real estate agents look for properties for their buyer clients. Inclusion in REBNY is critical to the success of your listing.

• Social Media Marketing Assistance  

  RealDirect will promote your listing on Facebook, LinkedIn and Twitter, so your friends and connections can refer potential buyers your way.

• Home Showings:
  • Owner shows with the advice and guidance of a licensed RealDirect agent
  • A licensed RealDirect agent will do all private showings and host and promote a minimum of 2 open houses on your behalf.
• Board Package & Closing Assistance  

  RealDirect will work with your buyer to ensure a well organized and complete board package is submitted.

• Agent-Managed upgrade protection  

  If you decide to upgrade your listing from Owner-Managed to Agent-Managed, we apply any payments you've already made to us to the 2% commission you pay on close.

• Exclusive Arrangement with RealDirect*

*Exclusivity is required for REBNY inclusion.
  It can be canceled at any time.

Who It’s For

New Yorkers who are comfortable showing their homes to buyers on their own, but who want the maximum listing exposure on popular real estate web sites like Streeteasy and The New York Times online and buyers’ broker networks.

What You Get

• RealPrice Recommendation  

  What is the RealPriceFinder?
  All RealDirect listing services include our recommended RealPrice on the pricing tab to help you price your home.

• RealDirect Online Listing
• Photos and Floor Plans
• Seller Dashboard for easy listing management. Includes:
  • RealRecommendations  

    What are RealRecommendations?
    RealRecommendations are personalized, real-time recommendations that help you optimize your listing and lead to a faster, easier sale. We track your listing's performance (like views, appointments, contacts) and compare it to similar properties in our network. Based on how you're doing, we offer advice to improve the metrics that are underperforming.

  • Real Scheduler  

    What is the RealScheduler?
    The RealScheduler is an online calendar that lets you show the times you are available to show your home. Interested buyers can RSVP to open houses and private showings.

    For your convenience, you can even pre-screen buyers before they come to see your home.

  • Performance tracking  

    What is performance tracking?
    We track the success of your listing relative to similar homes on the market. If you're not getting enough views, appointments or offers, we make recommendations on how you can improve your listing's performance.

• Inclusion in Real Estate Search Websites like Zillow, Trulia, Craigslist and more
• Premium Advertising, including The New York Times online and Streeteasy
• Inclusion in REBNY database  

  The REBNY database is where New York real estate agents look for properties for their buyer clients. Inclusion in REBNY is critical to the success of your listing.

• Social Media Marketing Assistance  

  RealDirect will promote your listing on Facebook, LinkedIn and Twitter, so your friends and connections can refer potential buyers your way.

• Home Showings:
  • Owner shows with the advice and guidance of a licensed RealDirect agent
  • A licensed RealDirect agent will do all private showings and host and promote a minimum of 2 open houses on your behalf.
• Board Package & Closing Assistance  

  RealDirect will work with your buyer to ensure a well organized and complete board package is submitted.

• Agent-Managed upgrade protection  

  If you decide to upgrade your listing from Owner-Managed to Agent-Managed, we apply any payments you've already made to us to the 2% commission you pay on close.

• Exclusive Arrangement with RealDirect*

*Exclusivity is required for REBNY inclusion.
  It can be canceled at any time.

Who It’s For

New Yorkers who want to maximize the net proceeds from the sale of their homes without having to do their own home showings. You get all the bells and whistles of a full-service brokerage and all the visibility of the Owner-Managed program.

What You Get

• RealPrice Recommendation  

  What is the RealPriceFinder?
  All RealDirect listing services include our recommended RealPrice on the pricing tab to help you price your home.

• RealDirect Online Listing
• Photos and Floor Plans
• Seller Dashboard for easy listing management. Includes:
  • RealRecommendations  

    What are RealRecommendations?
    RealRecommendations are personalized, real-time recommendations that help you optimize your listing and lead to a faster, easier sale. We track your listing's performance (like views, appointments, contacts) and compare it to similar properties in our network. Based on how you're doing, we offer advice to improve the metrics that are underperforming.

  • Real Scheduler  

    What is the RealScheduler?
    The RealScheduler is an online calendar that lets you show the times you are available to show your home. Interested buyers can RSVP to open houses and private showings.

    For your convenience, you can even pre-screen buyers before they come to see your home.

  • Performance tracking  

    What is performance tracking?
    We track the success of your listing relative to similar homes on the market. If you're not getting enough views, appointments or offers, we make recommendations on how you can improve your listing's performance.

• Inclusion in Real Estate Search Websites like Zillow, Trulia, Craigslist and more
• Premium Advertising, including The New York Times online and Streeteasy
• Inclusion in REBNY database  

  The REBNY database is where New York real estate agents look for properties for their buyer clients. Inclusion in REBNY is critical to the success of your listing.

• Social Media Marketing Assistance  

  RealDirect will promote your listing on Facebook, LinkedIn and Twitter, so your friends and connections can refer potential buyers your way.

• Home Showings:
  • Owner shows with the advice and guidance of a licensed RealDirect agent
  • A licensed RealDirect agent will do all private showings and host and promote a minimum of 2 open houses on your behalf
• Board Package & Closing Assistance  

  RealDirect will work with your buyer to ensure a well organized and complete board package is submitted.

• Agent-Managed upgrade protection  

  If you decide to upgrade your listing from Owner-Managed to Agent-Managed, we apply any payments you've already made to us to the 2% commission you pay on close.

• Exclusive Arrangement with RealDirect*

*Exclusivity is required for REBNY inclusion.
  It can be canceled at any time.

Who It’s For

Home owners selling a property priced over $2.5 million who wish to maximize their net proceeds while having the full-service, luxury listing experience.

What You Get

Everything included in our Agent Managed program plus:

• Team of luxury agents
• Weekly catered open house
• Hosted broker tour
• Monthly broker blast
• Premium advertising including Features
  • The New York Times
  • The Wallstreet Journal
  • Streeteasy
  • Realtor.com
• Featured homepage placement on RealDirect.com
• High quality, glossy print brochures
• Premium direct mail to prospective buyers
• Professional board package assistance including:
  • Assembly
  • Buyer screening
  • Buyer interview prep
• Exclusive Arrangement with RealDirect*

*Exclusivity is required for REBNY inclusion.
  It can be canceled at any time.